Tuesday, December 18, 2012

SearchCap: The Day In Search, December 17, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google Maps iPhone App Gets 10 Million Downloads In Two Days

    Just about a week ago Google?s new Google Maps iPhone app was released and oh boy were people waiting for it. Jeff Huber, Google?s Senior Vice President of Commerce & Local at Google said on Google+ that in two days they had over 10 million downloads of the app. The app has already hit the [...]

  • Insiders Guide To Selecting The Right Local SEO Tools

    Last week?s announcement by Raven tools that they would remove all ?scraped data? (e.g., ranking reports) from their toolkit came as an unwelcome surprise to many of their customers. This action effectively makes a big portion of their service redundant, and the reaction to this news hasn?t been all positive for Raven. This must have [...]

  • You Need To Steer To Survive In A SERP-Happy World

    I was ready to write a completely different column today. Then, I saw the announcement that Raven is doing away with ranking reports and any other SEO data that might ruffle Google?s feathers. I quickly went through denial/anger/bargaining/acceptance: I?m sure they?ll find another way to get this data; this won?t affect anyone else What the #$)(*!*) [...]

  • Facebook Gets Into Local Search With ?Facebook Nearby? For iOS & Android

    As of today, you can count Facebook as a potentially significant new competitor in local search ? on mobile devices. The company is updating the ?Nearby? feature in its iOS and Android apps Nearby Becomes Local Search Tool Previously Nearby was about finding where your friends had checked-in. After the app update Nearby will still [...]

  • SMX West Agenda Posted ? Register by Friday for Lowest Rates!

    Optimize your paid search, SEO and internet marketing campaigns. Attend Search Engine Land?s SMX West conference in San Jose, CA March 11-13. Register before Super Early Bird rates expire this Friday, December 21. Build your own program by selecting from any of the 50+ tactical sessions including: Essential SEO Analytics: The Performance Metrics That Truly [...]

  • Considering An SEM Agency? How To Separate The Wheat From The Chaff

    Over the last month, I?ve had two clients send me email pitches from other agencies trying to ?poach? business away from us. The two pitches were from different agencies, but the message was the same: something is ominously, terribly wrong with the way your current agency is managing your account! Here?s the pitch from the [...]

  • Google Search Now With The Holiday Christmas & Kwanzaa Decorations

    The holiday season is now in full swing! Google has finally added the Christmas and Kwanzaa decorations to compliment the Festivus pole and Hanukkah decorations you already get on Google. How does it work? Just search for [christmas] and you will get Christmas bells. Note, this also works for [santa] and other holiday search terms: [...]

  • Reports Confirm Google To Escape FTC Antitrust Wrath

    Confirming a report from the New York Post last week, the Wall Street Journal and Politico both published articles that said Google would emerge basically unscathed from the FTC?s antitrust investigation. Google will apparently agree to make voluntary changes to various practices and will thus avoid having to sign a consent degree. The voluntary actions, [...]

  • YP: 30 Percent Of Search Queries Now Coming From Mobile

    Local search provider and online ad network YP has released its end of the year review report (.pdf). The data are drawn from a huge volume of queries on its PC destination site, its mobile site and apps, as well as its broader advertising network. YP says that 30 percent of its overall query volume [...]

  • Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

    Search News From Around The Web:

    Applications & Portal Features

    Business Issues

    Local Search & Maps

    Link Building

    Searching

    SEM Industry

    SEO & SEM

    • A Guide to Choosing and Using Negative Keywords, SEER Interactive
    • Free Official MajesticSEO Backlink Analyzer Extension for Chrome., blog.majesticseo.com
    • Search Engine Optimization Is a Negotiation But ?, SEO Theory
    • AdWords Express holiday offer extended for a limited time, Inside AdWords
    • Estimating Google Organic Search Visits Hidden by iOS 6, RKG Blog
    • Google Disavow Link Tool File Format Must Be CSV or Text, Search Engine Roundtable
    • Google?s Knowledge Graph Not Too Current?, Search Engine Roundtable
    • How To Gain Crucial Insights From SERP Analysis, Marketing Pilgrim
    • Is Google Image Search Worth a Marketing Look?, greenlaneseo.com
    • New column makes keyword management easier, Inside AdWords
    • Scroogled: The SEO Benefits of Bad-Mouthing a Competitor, BruceClay.com
    • SEO 101: How Your Website?s Structure Affects its SEO, Search Engine Journal
    • Use Majestic SEO within Facebook, blog.majesticseo.com
    • Webmaster Tools verification strategies, Official Google Webmaster Central Blog
    • Why "Optimization" is a Terrible Way to Think About SEO, moz.com

    Video, Music & Image Search

    Other Items

    Related Topics: SearchCap



    SMX - Search Marketing Expo

    Source: http://searchengineland.com/searchcap-the-day-in-search-december-17-2012-142747

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